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SEA, or Search Engine Advertising, is a form of online advertising that allows advertisers to promote their products, services, or brands by displaying paid ads on search engines, such as Google, Bing, and Yahoo. Unlike Search Engine Optimization (SEO), where the goal is to improve a website's ranking in organic search results, SEA relies on paid ads that are typically displayed at the top or bottom of search results pages. of research.
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The main objectives of SEA are to increase online visibility, attract qualified traffic, boost conversions and maximize return on advertising investment.
SEA is used to promote products, services or brands by displaying paid ads on search engines and other online platforms.
SEM (Search Engine Marketing) encompasses both SEO (Search Engine Optimization) and SEA. SEO aims to improve a site's ranking in organic search results, while SEA uses paid ads to gain immediate visibility.
The difference between SEO and SEA is that SEO aims for organic ranking in search results while SEA involves paid ads for immediate visibility.
SEO and SEA are complementary as they both aim to increase online visibility. SEO provides long-term organic traffic, while SEA generates immediate traffic. Combined, they provide a comprehensive strategy for attracting and converting users.
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